Our Founder

Rukia

As a born and raised Torontonian, my love of travel has shaped how I see the world—and how I approach business. Experiencing different cultures, meeting new people, and observing how organizations operate around the globe has fueled my passion for creating systems and workflows that truly support teams and clients alike.

I’m deeply committed to delivering exceptional experiences for clients and fostering work environments where teams feel valued, empowered, and inspired. My journey in healthcare operations began in 2014 after experiencing the system firsthand as a patient in a motor vehicle accident. That experience revealed the many ways the patient and client experience could be improved—and sparked my mission to lead with trust and intention, streamline processes, and build people-centered operations that last.

Over the past eight years, I’ve led clinical and administrative teams, launched healthcare clinics across Canada, and earned my HR Management certification from York University. For me, whether in business or in life, it’s about creating meaningful, lasting impact—while enjoying the journey.

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A cream-colored chair with a pillow, a laptop, and a tall potted plant with large green leaves against a plain beige wall.

my approach

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Simplicity

Systems should make your life easier, not harder.

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Sustainability

Long-term solutions
over quick fixes.

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Compassion

By your side now, with confidence for what's next.

Authenticity

True to you, and present for every step forward.


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A light-colored Labrador Retriever puppy sitting indoors against a beige wall with white baseboard, framed by a light green border.
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a bit about me

Outside of Rooted Operations, my interests include:

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I’m passionate about helping others build wellness businesses that reflect their values—without burnout.

the Rooted story

We help wellness businesses grow sustainably by streamlining operations, building strong systems, and creating space for you to focus on what matters most.